Our story

Built in Pakistan,
for Pakistan

Pakistani e-commerce loses billions every year to one avoidable problem. We built the fix.

The problem

25–40% of COD orders
end in returns

Pakistani e-commerce runs on Cash on Delivery. But COD comes with a brutal hidden cost: customers place orders they never intend to accept. Couriers drive to doorsteps nobody answers. Returned packages eat margins alive.

The industry's answer has always been manual confirmation calls — a team of agents dialling hundreds of numbers a day, reading the same script, logging outcomes in spreadsheets. It's slow, inconsistent, and expensive.

Our solution

An AI agent that speaks
like a local

Pukaar replaces the confirmation call team with an AI voice agent that calls every customer, in their language. It confirms the order, handles objections, and logs the outcome — all before your packing team even starts.

The key difference: our AI speaks the way Pakistani customers actually communicate. Not stiff formal Urdu. Not awkward English. Fluent Urdu, Roman Urdu, and English, mixed naturally in every sentence.

25–40%Average RTO rate in Pakistani e-commerce
< 2sAI response latency on every call
98%Transcription accuracy in Urdu & English
24/7Coverage — calls go out around the clock

What we believe

How we work

Ruthlessly focused

We solve one problem — COD confirmation — and we solve it better than anyone. No scope creep, no feature bloat.

Built for Pakistan

Our AI speaks the way your customers actually do: mixing Urdu, Roman Urdu, and English in the same sentence.

Relentlessly fast

Sub-2-second AI response latency. Calls dispatched within seconds of uploading your orders.

Privacy first

Your customers' data is encrypted at rest and in transit. We never use your data to train AI models.

The team

Small team,
big problem

UW

Usman Wadood

Founder & CEO

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Ready to cut your
return rate?

50 free confirmation calls. No credit card. Live in under 5 minutes.